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Article Writing for Affiliate Marketers: How to Write Content for Affiliate Marketing

article writing for affiliate marketing

If you’re here and reading this – it’s probably because of one of two reasons. One, you’re just starting out and are trying to understand how to write content for affiliate marketing to get traffic. Or two, you have a running site with content and visitors, but you’re failing to convert. The good news is that I intend on covering all the bases insofar as article writing for affiliate marketers is concerned.

Affiliate marketing is an incredibly lucrative endeavor if done right. There are success stories everywhere – take Jason Stone for example. Jason’s affiliate marketing earnings have skyrocketed to the extent that he now rakes in around seven million a year.

It’s a great source of passive income, and while there are other means of promoting affiliate sales, writing an affiliate blog post is the go-to for most marketers.

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Contents

Types of Affiliate Blog Posts / Articles

Before we get into the affiliate marketing content writing aspect of it all, I want to open your mind to the possibilities in front of you. There isn’t a cookie cutter approach to writing articles, and neither should you adopt one.

From tutorials to products reviews to top ten lists, you have options and it’s best to mix things up.

List-style posts

I’m going to start with what seems to be everyone’s favorite these days. Is it the most effective type of affiliate article? Well, the jury is still out.

However, a sound affiliate marketing content strategy combined with quality content will always perform. So, aim for quality, which I’ll get to in a moment.

List posts are quite self-explanatory. You want to create lists of products within your niche and review them. For example, if you’re running a home and garden site. Your articles would be on topics like ‘Top X Fertilizers for Indoor Plants’ or ‘X Best Patio Chairs Under $200’.

Of course, the strength of this type of post is that it allows you to promote more than one affiliate product in one post without the kind of ‘in your face’ marketing people hate.

You can do a rating comparison and share your opinion or give recommendations. Also, since you’re doing a specific type of product list, you can always go the extra mile and provide your readers with extra information that they are already probably looking for. It’s great for SEO, and let’s face it – why would you let them jump to another site if you can help it?

Check out the image below of a blog I really like. I love it for the presentation, but it should give you some ideas of what kind of titles you can go for too.

list style affiliate blog posts

Individual Product Review

Another great way to promote affiliate products is through product review articles. In such articles, you’re basically going through the product’s features and then sharing your opinion of how good it is.

You want to give an unbiased opinion, which means your product selection has to be on point. I mean, if you’re reviewing a product with the objective of getting an affiliate sale, and giving a poor review – you’re probably not getting that sale.

The objective of a review article is to look at a product from the eyes of the end-user. You want to understand their problems or needs, and then see if the product provides solutions. Be honest, because you’ll lose credibility in the long term if you aren’t. A poor product will always be found out!

This isn’t direct selling. The only way readers will trust you is if they know you have their back.

If I were you, I’d be thinking, “But wait, don’t all products have some weaknesses”. You’re absolutely right, they do. You downplay those weaknesses and prove to readers that the strengths offset them enough to make the product a worthwhile purchase.

Case Studies

Case studies take your product review one step further. It’s an in-depth use-case study, and you can expect some extensive research time for one.

So for instance if you’re doing a case study for a hosting service, you want to test out the service for a few months at the very least before you can publish anything. Furthermore, you want to put it through a few tests and see how it fares.

Consider the example of shampoo. Again, there are certain things you’ll learn about the product the first time you use it. You’ll learn how much to use, what it smells like, viscosity, etc. But there is no way for you to measure real results without using it for a few months at least.

A well done case study can be a virtual gold mine of conversions. Unfortunately, this type of article writing for affiliate marketers is also the hardest.

article writing for affiliate marketing1

Tutorial or How-To Articles

Tutorials go hand-in-hand with reviews. If your affiliate product is such that it merits a tutorial or how-to article, go for it.

Fact is, depending on your product, tutorials might be in high demand.

For tutorials, it’s best you break down your article into simple steps. Be as clear, be as detailed as possible. Images always help because they provide readers a reference point.

Of course, if you can add a professionally made product review video, that’s even better.

Make sure your tutorial starts from A and ends at Z. You don’t want to end up missing vital steps in the middle or some features that aren’t all that obvious.

Informative Non-Reviews

Last but not the least – informative general articles.

In these articles, you’re covering anything and everything you can about your niche and trying to plug a product or two very succinctly.

Make sure that you do not overstretch your reach. I mean, if your niche is hosting services, you don’t want to talk about content marketing with the hope of getting traffic. Such traffic is hard to get, and also impossible to convert.

Affiliate Marketing Content Examples

Service / Product Review Examples

The first example I have for you is a SEMrush Review.

Review article example

It’s very well structured and presented. Brimming with information and unbiased. While the focus remains on the Pros, the Cons are delved into too, so the reader knows what they’re getting into.

No big promises – only facts.

I found the comparisons to other tools interesting, especially the value for money and pricing comparisons. The affiliate link is within the body of the text and there are banners to support the sale.

The 2nd example is a video review of Tesla’s Model 3. Casey Neistat is one of those larger-than-life affiliate marketers, and his videos are always worth watching.

You can learn a lot about personalization from this man.

You’ll notice, as with all video reviews, the affiliate link is in the description.

Review article example1

Affiliate Product List Post Examples

Writing affiliate articles is as much about presentation as it is about information. The example I’m sharing with you for list-type posts drive this point home.

The first example is a golf ball list post. In the image below, you’ll see how the article starts off with a summary and star rating of all the products before jumping into the details.

affiliate writing example - list posts

The check price buttons carry the affiliate links for the products. The images and product names too are clickable with links. Very easy to find and click for the reader.

Even the detailed review that follows the initial summary is visually appealing. The reviews are short, but the vitals are covered and rated.

A click on the image or product name opens up the affiliate link again.

affiliate article writing example

One way of going about a list-post is to start off with a comparison table like above. The other way is to go down the table of contents route.

The example below is for golf balls again, but notice how the information is presented differently.

Is it as good as example 1? Maybe not. But, it’s a very close second. The thing going for this is format is that it’s much easier to execute.

affiliate marketing content example - list post

Informative Article Example

The internet is brimming with informative articles and you find great examples for any search term in your niche.

The affiliate marketing content example I’ve shared below shows you how you can go about promoting a product within an informative article. Notice how specific products aren’t being plugged directly. Yet, the affiliate links are there.

Of course, conversions within such posts are much lower. Their purpose is more for authority-building and traffic.

affiliate marketing content examples - informative article

How to Write Affiliate Articles

There are a number of considerations that go into your article. You have to make sure you get eyes on the content first. And you need to make sure your content is compelling enough to trigger a sale.

1. Do the keyword research

You can’t jump into your articles for affiliate marketing without keyword research and/or a SEO plan.

There is no point reviewing or selling products that no one wants to buy.

Make it a point to search for low-to-mid competition keywords that are relevant to the products that you want to sell. With this in mind, if you find keywords with 1000+ search volume per month, you’ve hit the jackpot. However, in most cases 100+ searches are good enough to merit an article.

Once you have your keyword research done, vet the data for inconsistencies. Use Google trends for keyword research and further refine your list.

It’s a good idea to have one primary keyword, but always use at least 3-4 additional or secondary keywords.

When writing an affiliate blog post, keep the following in mind.

  • You article title should have the primary keyword.
  • Try and use it in one of the headings too, as long as it isn’t forced.
  • Use the other keywords where they fit organically.
  • Optimize your meta title, meta description and image tags with keywords too.

2. Create an affiliate marketing content strategy

Right at the beginning of this article, I discussed the various types of affiliate articles that you can create.

Well, this is the time you put that information to use and create your affiliate marketing content strategy.

Keep your keyword research in front of you and decide what your readers would be looking for when they enter a search query into their preferred search engine. You want to structure your articles accordingly.

An individual product review would be much different compared to a ‘Best of’ post.

Some pointers that apply to all content:

  • Use headings freely
  • Bullets are always welcome
  • Keep content skimmable
  • Keep sentences short and to the point
  • Add ratings
  • Adds stats and facts

3. Have an approximate word count in mind

Search engine algorithms have changed. There was a time not too long ago when Google loved long-form content, and it still does, but not as much.

However, if your content quality is up there and you’re not fluffing your lines, word count has a role to play.

The ideal length of a blog post should be at least 300+ words, and your list-type posts can stretch up to 2000+ words.

Start off by matching the word count of other ranking posts for your target keyword. If your blog post does well, you can add more content or maybe products to further strengthen it.

Pro Tips1

4. Resonate with readers and fulfill their needs

The only way you can impress a reader to read till the end is if you step into their shoes and offer solutions to their problems. And not problems that product manufacturers or advertisers tell you they might have – but actual problems.

Keyword research becomes incredibly important here, but there are other ways you can do this.

Jump onto Quora, Reddit or any other platform / forum that may have a thread about your product. User reviews are a great resource.

There is so much you can find about what potential buyers are thinking on such platforms. Incorporate what you learn in your articles. Include the questions you find and provide answers.

5. Be objective and review both pros and cons

I’ve touched upon this earlier, and it bears repeating.

When we’re talking about how to write affiliate articles, it’s vital you don’t forget that these aren’t promotional pieces.

The key for you to make it as an affiliate marketer is being unbiased in your reviews.

Nothing makes readers trust you as an authority more than objectivity and honesty. If you can build trust, you can be sure that people will click on your affiliate links.

Pros and cons, advantages and disadvantages – all go hand-in-hand. Nothing in this world is perfect, so don’t try to make it perfect.

This is especially important so that you can compare 2 or more products, as and when needed, and help readers make the choice.

When everyone is a winner, no one is a winner – and this stands true for the affiliate products you promote as well.

6. Be personable

Personality differentiates you from others.

Don’t be afraid to express your opinion in your articles.

Let me qualify this by mentioning that if you’re writing an informative article that isn’t specific to a product, preferring one would be counter-productive. It’s best to keep the tone informative.

Coming back to product reviews, having a face or an identifiable voice behind reviews works miracles for conversions.

7. Always disclose you’re using affiliate Links

The Federal Trade Commission has some regulations in place for affiliate marketers.

The regulation is quite extensive, but simply put; you must clearly disclose your relationship with any brand, merchant or products on your site. Furthermore, the disclosure must be visible, especially near a point of sale or affiliate link.

For those of you who don’t know how to do this or what to write exactly, I’ve included a couple of examples.

Affiliate link disclosure examples

The first example shows a disclosure on the right side-bar of an affiliate article. Notice the language of the disclosure. It mentions that links are being used and that the site may get some sort of compensation if a reader chooses to click on a link.

affiliate link disclosure example - right side bar

The second example has a disclosure appearing right before the article starts. This one is shorter, but puts the point across.

affiliate link disclosure example - below featured image

8. Use affiliate marketing links creatively to drive conversions

The placement of the affiliate links within your article impacts click-through-rates and conversions majorly.

Depending on your affiliate platform, you’ll have access to a number of options to create affiliate links, -from banners, to products images, to in text-links.

For in-text links, make sure you use relevant words as anchor text. Click here for further information doesn’t quite work anymore. You want to target anchors that are highly relevant.

Image links, button and banner links work better than in-text links but they have to be executed well. Too many will come across as spammy. If you don’t place them correctly, they could be missed altogether.

Here’s an example of an affiliate product link, where text is used below the image with the affiliate link. Click on check price to get the ball rolling.

affiliate link example - below image

Another example; this time showing the use of buttons.

affiliate link example - banner or buttons

If you’re wondering how to create an affiliate link that converts, there is no easy answer. You’ll need to do some A/B testing and see what works for your niche.

Mix up the links and track results.

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Why Hire Professionals for your Affiliate Marketing Copywriting Needs

Article writing for affiliate marketing isn’t a walk in the park – there’s a lot to do. And results will depend on how well you do them. Nevertheless, I hope if you came here to learn how to write affiliate articles, you’re going away having learnt something.

In case your affiliate writing efforts don’t work out or you feel that you don’t have enough time or expertise to do it alone – let our team of affiliate marketing copywriters help you.

As professionals, we will do the keyword research for you, create high-quality articles that will leave your readers wanting more, and optimize your posts for SEO and conversions.

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Biography

Difference Between Biography and Autobiography and Memoir

What’s the difference between biography and autobiography?

There has always been a degree of uncertainty about the difference between biography and autobiography and memoir.

Deep down, everyone knows they are different, but the words are often used interchangeably.

You might not realize it, but mistaking one for the other means you’ll not only target the wrong audience, but might also lead to lawyers knocking on your door!

Whether you’re writing a biography or autobiography or a memoir, the task can be rather daunting. You have to make sure the story flows impeccably, is accurate, has enough drama to be keep readers reading, and most importantly, is structured right.

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Table of Contents

Difference Between a Biography and Autobiography and Memoir

Not only are the three different in terms of tone, flow and context, but also how you publish and market your book to the relevant audience.

Marketing under the wrong label falls under misrepresentation of facts – or the classic term i.e. fraud. It might not be a severe case of fraud, but might still make you susceptible to a lawsuit.

Google Book Biography section

Even on Google, if you search for one term, chances are that the results will include the other as well, as you can see in the screenshot above. I looked up biography, but there are autobiographies included in the results as well.

What Is a Biography?

What is a biography

Biographies are now called bios in short, and can be thought of as a text that gives the readers an account of someone’s life. And therein lies the difference; a biography is usually written in third-person format, i.e., about someone else’s life.

Here, you need to be careful as you’re using someone else’s intellectual property and portraying it in a more compelling manner. Think of it as writing about your neighbor, a politician you like or an influential person. It is supposed to be non-fiction and usually serves to help people understand the hardships your biography’s subject went through on the road to becoming who they are.

Here are some salient features of a biography.

  • It is a true account of the subject’s life. This is why there might be lawyers involved, if you do it wrong or without permission, where permission is needed.
  • Usually written by someone who is close to the person or has studied their life extensively.
  • Can be written without consent, but in this case, the writer can’t delve into personal details. Usually, authors take permission from their subject in order to paint a more accurate picture.
  • If written without consent, the author must only use information available in public records, i.e., information made public. This may also include any court proceedings. The Biography of Ted Bundy is a great example of this. In these biographies, very little personal information is shared. On the other hand, the book “Ted Bundy: In Conversation With a Killer” has personal information included, since it is based on over 150 hours of interviews with him by Stephen G. Michaud, ‎Hugh Aynesworth.
  • The industry standard is that biographies are written in third person and are very objective. If the book starts taking sides, it becomes a memoir or an autobiography, expressing your opinion.
  • The main purpose of a biography is to inform and educate, not express feelings or build sentiments. Hence the objectivity.

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What Does a Typical Biography Include?

Biographies may be written on a variety of different events and happenings in the subject’s life, or even those of their family.

As with any other art form, when writing a biography, the blank MS Word or physical paper is your canvas; you will guide the reader and tell them what you have to say.

Some bits that you can include, regardless of whether you have consent or not are:

  • Key events that the subject is well known for or you think they should be known for
  • Date and location of birth
  • Education
  • Work life and how it impacted whatever key event you are expressing on, and anything you think the readers may want to know but the subject hasn’t made significant efforts to conceal.

These are just what your run-of-the-mill-biographies include. To make things interesting, you need to add drama, make things emotional and present facts in the most compelling manner possible.

Just stating that “Mr. X was married to Mrs. Y and had two children” won’t have the same effect as going into a little more depth and putting some emotion in it. “Mr. X first saw Mrs. Y and they didn’t click. But after a few years, they met again at a restaurant, and it all went smooth from there. Eventually, they got married and were considered to be one of the ‘cute couples’.”

This is just an example of how you can elaborate on any given fact to make it seem more interesting.

Researching for a Biography

When writing about someone famous, you can find almost everything about them online. From their addresses and agent contact information all the way to what their favorite t-shirt is, TV show, anecdotes and more.

Some sources that you can use for writing a biography include:

  • Interviews
  • Letters published online
  • Facebook or other social media platform posts
  • Photographs shared online or with other people (not in confidence)
  • Other biographies, if any
  • Newspaper articles and sections
  • Magazine sections and more.

Let’s say you want to write a biography about James McAvoy without his express consent. Your research would include the following steps:

Step 1: Just Google It

Once you have made your mind about wanting to write a documentary on him, one of the first things you should do is Google the name.

Google-for-research-biography

You’ll get pages upon pages of data. The beauty about Googling your subject is that whatever information you get is public information and you aren’t accountable if you compile it into an interesting biography.

Of course, do vet your sources beforehand. For instance, I do not recommend my writers use Wikipedia, even though its dependability has improved much recently.

I’d rather they head to the resources section of a Wikipedia page (small numbers, which will redirect you to the bottom of the page once you click on them), open those links and use those sources.

Wikipedia-sources-biography

Only use information you find on reliable websites, not those that are known for speculating or spreading false information.

Note down or bookmark pages you need and then move on to the next step. We recommend that you don’t start writing yet, since you still need to figure out how to structure your biography. I always tell my team of ghostwriters that being over-prepared is always better than being under prepared. Conduct your research and take your time with it.

Step 2: Sifting Through Social Media

“Stalking” is a very ugly word, but unfortunately, that’s what you’ll be resorting to.

It would probably be an offense if you were focusing on what the subject of your biography was doing, instead of what they’ve done already.

Whether you’re researching on Facebook, Twitter, Instagram or any other social platform, look for important posts. Try to find quotes if you can. If there aren’t any, look for posts that tell you more about the subject’s interests and hobbies.

Social-media-research-for-biography

If the subject of your biography isn’t alive anymore, you can perhaps find groups people have made in their honor. These are usually hardcore fans of these people who regularly post something to keep interest levels and engagement high. From Martin Luther King to Vlad the Impaler, you can find a group somewhere on the internet about them with a little effort.

Here’s an example; a fan-made page about J. R. R. Tolkien.

Tolkein-society

Step 3: Find Books & Other Writings About Them

Usually, people like James McAvoy attract writers who are fan-boys, not those looking to present facts about his life. If you search for a biography about the actor, you won’t find a proper biography about him, so you’re going to have to start from scratch.

If, however, you’re looking to present a new perspective on a famous personality, such as JF Kennedy, Albert Einstein or even Genghis Khan, you can find a plethora of biographies by other authors.

Go through them to get a better idea about your competition.

Find other writings about your subject and pick out things you need to complete your bio.

Step 4: Write

By this time, you should have completed your research and now that you have everything you need, it’s time to start writing. Take your time and make sure all ideas are complete and connect well.

Compile it, make it presentable, and ensure it’s an interesting read. This is where your skills really get tested. It can get messy, long, tiring and frustrating to finish, no matter how well you’ve done your homework.

It’s okay to ask for help. Our biography and autobiography writing services can be the key behind your project seeing the light of day.

Did you know: Despite popular belief, a biography doesn’t have to be in the form of a book or video, but can also be a song or a poem? Don’t have the patience to write a whole book or make a video but have a musical ear? You could write or have a biography song written in no time!

What Is an Autobiography?

What’s the difference between biography and autobiography?

An autobiography is similar to memoirs; in that memoirs too try to establish an emotional link with the reader.

Autobiographies are the means for you to tell your own story in the form of facts with emotions. It’s usually told in first person with the author as the main protagonist; or even the antagonist in some cases. This is supposedly a true account of the subject’s life.

Both biographies and autobiographies fall under narrative nonfiction, meaning both stories are true and have some degree of storytelling involved.

How is an autobiography different from a biography? While you need to be careful when writing biographies that you don’t accidentally include any information that you aren’t allowed to, in autobiographies you are allowed to write whatever you want since you’re writing about yourself.

If you’re have your autobiography ghostwritten, the writing team can include whatever you tell it without worrying about copyright issues, since after all, it’s your life and you own the rights to the finished works.

When authoring your own autobiography or having one written, it is important to remember that there are three main elements that you should identify before you start writing:

  • A protagonist, i.e., you yourself
  • A central conflict i.e., the problem they faced, and
  • Intriguing characters, each with their own personality.

Here, you want to instill emotion instead of just plainly stating facts. Even if you are writing down facts, make it interesting. Here is an example.

Instead of writing “There were 98 attendees standing in front of me while I gave my first speech,” write something with more flair, intrigue, and most importantly, emotion. “As I stood behind the microphone, ready to tell them that ‘I have a dream’, a bell rung at the back of my mind, telling me that there were 98 attendees standing in front of me. A part of me wished it was a full 100, but another part of me was scared of such a large audience.

“This was the first time I was about to make a speech, and that too, in front of so many people. I was scared. A shudder ran through my spine, before I decided, ‘let’s see where this goes’, and began.”

What Does a Typical Autobiography Include?

Autobiographies are usually written on the subject’s whole life and the interesting bit usually comes in the middle somewhere or near the end. For example, Mein Kampf by Adolf Hitler is divided into two sections:

  • One where he was in jail and how he got into power. Here, the author tells us a little about his school of thought and insights into his own personality.
  • Second, where he was in power and his ideology, along with the difficulties he faced when in power.

The autobiography’s subject usually helps the writer compile everything and both of them collaborate; one who excels in the story, while the other who has excellence on paper. If the author isn’t alive, a family member or close friend who knows almost everything about the subject becomes the story expert.

Furthermore, autobiographies usually sum up the subject’s complete life, to the present day or up until their death. An autobiography often begins when the author is young and includes detailed chronology, events, places, reactions, movements and other relevant happenings throughout the author’s life. But all of this isn’t necessarily organized in chronological order.

Autobiographies usually host old photographs, memorabilia, letters and more to make it more interesting and real. It’s as simple as scanning those things and incorporating them within. The prime source of information? The subject’s own memories.

Some key features of an autobiography include:

  • First-person view of the author’s/subject’s life.
  • Relatively more informal than a biography, but more formal than a memoir. Facts and emotions go together here.
  • A much broader timeline and freedom to use that timeline. This may include flashbacks, dreams and more.
  • Although emotions are a major part of an autobiography, the main focus is still the facts and happenings of life.
  • In the biography vs autobiography battle, autobiographies are usually more preferred than biographies.
  • The subject is directly or indirectly involved in the writing process.

pro tip2 bio

Writing a Good Autobiography

Some autobiographies start somewhere in the subject’s youth, while some authors start all the way from their childhood, i.e., the environment in which they were born and raised, school, college and more.

Most people who have autobiographies to their name don’t necessary write it themselves since they don’t have much time. There are some who write, mind you, but most choose to hire a writer. Documents and memories are compiled, images and letters scanned, and most importantly, a structure given to the story, all of which is passed on to the autobiography writing services or ghostwriters. And that’s about it. The rest of the burden is the writer’s.

You will have to keep checking on how the autobiography is going from time to time. Autobiography writing services usually send regular drafts so that you can keep tabs on what was added in which draft and whether or not you like how it is flowing. After all, if you’re not convinced with the writing, how will others be, right?

Have stories and life experiences you want to share with the world?

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What to Expect When Getting an Autobiography Written

In the battle between biographies vs autobiographies, the latter wins the prize for being more dramatic, creative, emotional, and for giving writers more freedom of expression.

In the drafts you’ll get from autobiography writing services, or when going over what you yourself wrote, look for the following:

  • Check the flow.
  • Make sure all the details you wanted added are added. If any artistic liberties have been taken, make sure they are within reason and that if anyone asks, you can justify them.
  • Make sure all the facts written in the autobiography are true. Overplaying emotions is one thing, overstating facts and figures might end up getting you in trouble.
  • Make a compelling table of contents. Try to make short headings, but with meaning.
  • Another difference between biography and autobiography; make sure the read is interesting. That it has an introduction, a climax and a proper ending.
  • Include a foreword where you tell why you’re writing this. What will the reader gain from reading your autobiography?

pro tip3 bio

Memoir – What Is It & Does It Fall in the Same League?

I can’t possibly wrap up this autobiography vs biography comparison without addressing the third self-narrative writing type; a memoir.

I’ll keep this section short, but it’s important we address the elephant in the room.

When you look at biographies and autobiographies objectively, you’ll notice that the main difference between the two, other than who narrates the life story is emotion, i.e., how it’s told.

While the former is very formal, the latter is less formal and more inclined towards pulling at the heartstrings. Yet, it isn’t as informal as a fiction novel would be. The story isn’t the main focus of either two, but the personality behind the story is.

But what if you want the story to be the main focus? What if you want to send a message not via the person, but via the story, yet keep it real at the same time?

That’s where a memoir comes into play.

Memoirs focus much more on emotion than facts, and while facts are there, they aren’t the main focus. It’s the journey that counts here.

Memoirs are the same in essence, only a little more informal, but unfortunately, they don’t really stand in the same league as biographies and autobiographies. Memoirs don’t necessarily start from scratch, but from a certain point in the author’s life where the climax is; the lesson of the story, if you will.

It is mostly reflective and written in hindsight rather than presenting the facts as is. If the author made a mistake, it will be pointed out in the memoir. Memoirs might read more like a novel to some.

Putting the Debate to Bed

When it comes to biography vs autobiography vs memoir, there is a long line of things on either side of the margins. The takeaway, though, is the tone of the storytelling and use of emotions.

If you’re to get your story out there, you need to understand the difference between a biography and autobiography and memoir, to be able to identify your requirements better and in the end promote your book accordingly.

As far as putting pen to paper is concerned, I recommend that you leave it to expert biography and autobiography writers at CDP. Simply get in touch, call us, or chat to our representative for a free quote.

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How to Use Google Trends for SEO: Google Trends 101

how to use google trends for SEO

Google Trends is possibly one of the most overlooked tools in content marketing and SEO. Even if you’ve used it to stay in touch with the latest trending stories, you probably have no idea how to use it for keyword research.

Like me, most experts bank on complex keyword research tools and campaign planners for SEO content, and Google Trends often flies under the radar.

Surprisingly Google Trends has been around in some form since 2008, yet I discovered how powerful the tool is just last year.

It’s pretty great as a standalone, and when combined with other tools – it can help you reach the promised land of SERPs first page.

Before we dive into it, it’s important you keep in mind that trends can be misleading. If you’re looking for a specific trend that is in your favor, you’ll most likely find it even if it’s not there.

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Table of Contents

How to Use Google Trends

Step 1: Capitalize on Trending Searches

As a business owner looking to build authority in a specific niche, you want to make sure you’re publishing blog posts regularly. And what better way to keep your finger on the pulse than Google Trends.

I’ve made it a habit to check the Trending Search section daily to find the latest stories or subjects that have made the news.

You can access Trending Searches from the left sidebar.

using google trends trending searches

As you click on the Trending Searches, Daily Search Trends open up by default.

There is also the tab on the top for Realtime Search Trends. The rightmost tab can be used to filter the results for countries. So for instance, if you’re located in the UK, you want to select the United Kingdom.

Daily Search Trends

Daily Search trends will display a list of the top 20 keywords / trending stories of the day. Skim through these stories to find those that are relevant to you.

google trends daily search trends

As you can see, you also get access to the total search volume and some links to ranking pages for the story.

For more detail, you can click on any of the search terms you find are relevant to you.

google trends daily search trends detail

On clicking on a result, you get a whole host of related stories.

Now, this is part of your research is important because it allows you to understand the background of the trending keyword.

If, for example, I decided not to check out the why Patricia McCloskey is trending, I could direct my energy on creating content on subject matter that people aren’t really interested in reading right now.

Instead, let’s study the results and stories that Google Trends shows us. Most links point toward the story of the couple pointing guns at protestors in Saint Louis. You can scroll through the articles and check them out to in detail for more information.

In addition to that, you can also check out where these stories are being published.

This will give you some idea of the kind of competition you’ll face to rank for the keyword.

Realtime Search Trends

While the first tab discussed above allows you to capitalize on trending searches, the second tab “Realtime Search Trends” gives you a chance to locate promising trends before they peak.

Each result is accompanied by a list of stories that went live recently.

google trends realtime searches

When you click on any search term, you’ll see a graph showing you realtime results of how interest in the story is increasing or dying out.

google trends realtime search result

On the right hand top of the screen, there is also a category filter for this trend. Essentially, you can sub-classify the trending keyword according to your specific niche.

The categories available are quite broad though, and limited to Business, Entertainment, Health, Sci/Tech, Sports and Top Stories.

When selecting a category, there is a good chance that you might not find one relevant to your niche. It’s always a good idea to go for something that could be tangentially connected to you.

In any case, you can still use Realtime Search Trends to come up with a content plan; you just have to be a little creative with how you do it.

The Pitfalls of Using Trending Searches

Trending Searches are pretty useful, and if you’re lucky or are covering a niche that will often find its way into trending queries – you can hit the jackpot with Step 1.

However, for most niches, Trending Searches alone will not be enough. Your niche might not necessarily be newsworthy. For example, if you’re a plumber, there is a very little chance that your targeted search queries will make it to the top of trending searches.

You may happen on the occasional great opportunity, so keep your eyes open for that. But, you’ll need to think out of the box to get the most out of Google Trends.

Step 2: Using Google Trends for Keyword Research Using Broader Search Queries

When Step 1 fails, it’s time to broaden your search horizons.

By this, I mean check out the Explore section of Google Trends from the left sidebar.

This is the comprehensive part of Google trends, and holds data for all search terms that have any search volume. As long as you have a starting point, you can find some great keyword ideas here.

Enter your main niche keyword into search.

pro tip1

This will open up a graph showing you the search trend for that particular keyword over time.

google trends explore section

Go down further for Related Topics and Related Queries tabs for related keywords and ideas for your SEO efforts.

google trends related topics and related queries

You can use certain filters to further distil the results.

Category / Sub Category Filters for Relevant Results

If you enter your main keyword in search without selecting a category from the filter, Google Trends will search for all search queries that mention the keyword.

I personally find it better to use the category filter, since it makes the search more relevant.

Unlike, The Trending Searches section, you have plenty of options here, ranging from Arts to Real Estate and Travel.

google trends categories

And this is not where the fun ends either. Clicking on any of the categories also opens up a host of subcategories.

Let that sink in for a second.

What this functionality does is that it allows you to get creative with your main keyword and find highly relevant keywords for your niche.

This is a truly one-of-a-kind feature that if used correctly can get you quick results.

You must try and experiment with different variations of your keyword and use the category / sub-category filter to get ideas.

pro tip 2

Time Range Filter

You can also filter results according to time range. Default searches start with a 12-month range, but there are plenty of options you can choose from including a custom range option.

Data goes as far back as 2004, so your research can be quite extensive if you want it to be.

Step 3: Optimize Search for Regional and Local Audiences

When creating content for SEO, you want to make your content is as geo-specific as possible. Search engines like this, and well, not every keyword is popular around the word.

You can find the Interest by Subregion data right below the Interest Over Time section in Explore.

If you select Worldwide from the location filter, the Interest by Subregion section will show interest for that search term from all countries across the world.

Each country on the map is clickable, and will further open up data for subregions.

There will always be more interest in certain keywords in some parts of the world or even a country compared to others.

Take the Google Trends data for political leaders in the US for example.

Donald Trump gets the most searches in the traditional Red states like Maine and Massachusetts, while Joe Biden’s following is mostly in states like Delaware and Vermont.

google trend Trump

google trend Biden

pro tip3

The feature is also useful for businesses whose physical location is irrelevant, but that want to promote location-dependent services.

Taking the example of comfortable shoes from before and building on it; let’s say you’re an online seller of shoes. If your unique selling point is comfortable shoes, Google Trends tells us that you should be targeting retailers in New York, Alabama or Mississippi.

google trends geographical data example

Now depending on your geographical location and other business considerations, you can target your marketing efforts to one of regions most interested in your services.

Step 4: Using Interest Over Time to Adjust for Seasonal Trends

Goes without saying, but some products and services are more in demand at certain times of the year.

For example, Christmas decorations become hot sellers before the Holiday season, while sunscreens increase in demand in summers.

However, there are certain trends that aren’t all that obvious and will only become so if you keep an eye on Google Trends data.

Let me show you what I mean by deciphering the 5-year data for comfortable shoes.

image-13

Let’s ignore data for 2020, since it’s evidently skewed due to the Covid-19 pandemic.

Other than that you’ll notice:

  1. The search volume for comfortable shoes is growing steadily over the years.
  2. Demand seems to spike in March / April and then again in August / September every year.

These months coincide with Spring and Autumn in the US, which goes to show that people are looking for comfortable shoes in these seasons – possibly because of an increase of outdoor activity.

You can use this information to your advantage by advertising or ramping up your marketing efforts in these months.

This the time that potential customers will be online looking to inform themselves before making buying decisions.

Capitalize on these searches by publishing all sorts of informative blog posts, articles and guides. Of course, we here at Content Development Pros would love to help with your content writing needs.

Also take this opportunity to audit and optimize existing content for season-specific search terms. Do this a few months in advance, because search engines take time to index and rank pages.

If you leave it to the last minute, by the time the changes are registered, there is a good chance, the season would be over.

Step 5: Create Your Content Promotion Strategy

When you look up a term on Google Trends, you will get data for web searches. But that’s not the only data it stores or shows.

Where does Google Trend data come from?

  1. Web Search
  2. Google Image Search
  3. Google News
  4. Google Shopping
  5. YouTube

You can use the data filter to help understand where users are mostly searching for your keywords. These Google keyword trends offer essential information that’ll dictate your content creation / promotion strategy.

So for example, if Youtube has greater search volume for a certain keyword, writing blog posts on that subject might not be the best approach. Likewise, if Google Images shows good results, then perhaps an infographic or custom image is the need of the hour.

Of course, there is no harm in doubling down on the content platforms you’re using. If a topic feels like it would do well as an infographic and a news article – go with both.

Your keyword research when combined with the right platform will maximize traction, so use this feature wisely.

Using Google Trends to Verify Your Keyword Research from Other Sources

There is an inherent problem in regular keyword tools. This is something that I only realized was a problem once I started using Google Trends for my keyword research.

Most times, Google Trends would help vet my keyword research from other tools, and give me direction for my content creation strategy. Then there were times when Google Trends busted my keyword research wide open and I had to start from scratch.

I’m sure you’re confused as to how that could happen.

Let me explain.

The search volumes displayed by keyword research tools are based on averages.

So, if I were to search for a popular news event that happened in January 2020, I might still get a healthy search volume in July 2020.

While the truth is that interest in that story has probably died down to the point that it’s non-existent by then.

On top of that, most tools don’t update their databases in real time, which means you’re always going to miss out on the hottest trending searches on any given day.

Google Trends is a godsend here, especially if you use it in combination with other research tools. It’ll help you weed out those red herrings right at the start.

Once you have perfected your keyword list– all you need is high quality content to get noticed!

Tips for Using Google Trends for SEO

1. Be Wary of Popularity Spikes

This ties into the last step of my Google Trends step-by step guide.

You cannot let short-terms spikes in searches for keywords fool you into focusing on them, especially once the popularity is done for.

There is an innate problem in averages, especially when it comes to data that can fluctuate drastically over time.

As an intelligent Google Trends user, make sure you don’t fall for the honey-trap keyword.

2. Understand What You’re Searching For

Another consideration to keep in mind about Google Trends is that it will often feed into your beliefs.

It is crucial that you collect all the data and study it impartially before jumping to conclusions.

Let’s take the example of comfortable shoes again.

If you were to look at the data of the last 12 months, you would think that the popularity of the term is falling. But that’s far from the truth when you observe the trend of the past 5 years.

The general trend is rising, and the recent fall is because of the off-season, and then the popular season coinciding with the pandemic outbreak.

Always look at the complete picture.

3. Using Year in Search

You can select Year in Search to get top trends in a variety of categories for that year.

image-14

This feature is different than trends, and shows trending subjects in terms of what people are watching.

In 2019, for example, the top trending singer was R. Kelly, movie was Avengers: Endgame and Outfit Ideas was EGirl Outfit.

image 15

When you dive a little deeper, you’ll find out all sorts of interesting trends. Again, context is everything here.

Avengers was popular because it was the most highly anticipated movie of the year if not decade, while R. Kelly topped the charts for different reasons altogether.

FAQs

What Does 100 Mean in Google Trends Regional Search?

100 represents the peak popularity of a term in a selected region and time. So for example, if Washington State shows 100 and Missouri shows 50, it means the search term is most popular in Washington and half as popular in Missouri. This works as a ratio for search volumes.

How Is Google Trends Adjusted for Regional Searches?

Google trends data is normalized by dividing each data point with total searches for the selected region and time range. Of course, if this adjustment isn’t made, regions with the highest search volume overall would always be top.

The data is then projected on a scale of 0-100.

What Does Breakout Mean in Google Trends?

Whenever a keyword’s search volume grows by 5000%, the percentage growth is replaced by the term Breakout in Google Trends. Such keywords usually spike for a very short amount of time, and you need to act on them as soon as possible.

How Accurate is Google Trends?

Google Trends data is very accurate and up-to-date, but as mentioned before, there is always the risk of it being misinterpreted. So in cases where you find that you’ve been let down by data collected from Trends, it’s best to always revisit your understanding of the tool and your approach. Our Google Trends guide can certainly help in that regard.

How Do I Embed Google Trends on My Website?

Each trend graph can be easily embedded on your site using the embed button on Google Trends. You’ll be given an HTML code snippet that can be copied on to your site.

To Conclude

Google Trends is certainly not the easiest tool to use, but the gains of going through the steps I’ve mentioned above are worth the effort.

This is especially true if your business niche is subject to changing trends. Even if not, with some practice, you can really make Google Trends work in your favor.

Let me end with this.

Using Google Trends doesn’t mean that you should stop using other keyword tools. In fact, you should do your primary keyword research on tools made for the purpose. Once you have a working list of target keywords, use Google Trends to find more insights, polish the list and weed out unworthy keywords.

That’s how I do it.

Struggling to get your content to rank? Why not let experts handle it for you? Check out our article writing services to get quality, search engine optimized content.

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Content Writing

10 Reasons Why You Should Hire a Content Writing Service for Your Business Right Now

A content writing service can help improve results from marketing

As this pandemic has shown, the world has a growing dependence on Google for all of its queries, from news to images to directions. This has effectively shaped how we, business owners, view the internet and the need for SEO. Ideally we all want to rank on the first page of Google results, but competition is steep. Every single website wants to rank higher on search engine results pages.

Fresh, original, and relevant content is the key to not only getting ranked higher on the SERPs but also driving more traffic to your website. Great SEO content writing is extremely difficult. In truth, a piece of writing needs to check a list of boxes apart from sheer writing style alone, to be deemed ‘internet-worthy.’

For most people, there are three sources through which they can get content. A content writing service, freelance writers, of they can write their own content.

In this post, we will discuss the advantages and disadvantages of all three prospects, and why we think hiring a content writing service is the way to go. We take a deep-dive into how you should be choosing the right content writing agency for you, and the top 10 reasons why you should hire a content writing service for your business right now!

Content Writing Services vs. Freelancers vs. Writing Your Content

Content Writing Services

Content writers having an office meeting at a content writing service

Hiring a content writing service might seem like a daunting prospect, and with the myriad of options now available one is spoilt for choice. However, with a little effort you can find a content marketing agency that provides the kind of service you are looking for.

There are many kinds of content marketing services, but the best ones are those that are specialized in their roles. These services usually have separate teams including pricing, delivery, customer support, writer selection, and, most importantly, quality assurance.

A content writing service, depending on its business model, will either have an in-house, or an outsourced team of professional content writers. The best of the lot will usually be industry diverse in its writing expertise and style, catering to several niches and various forms of SEO content.

Advantages of Hiring a Content Writing Service

Cost-Effective

Tiered price packages and standardized per order pricing, make high-quality content a possibility for everyone. Some content writing services will also offer discounts on large orders.

Customer Support

Most content writing services offer some form of customer support through some channel of communication (be it call, email, or chat). Good content writing agencies will take pride in their customer centric approach, and offer support through all modes of communication, with the best content writing agencies offering 24/7 customer services.

This is just one more reason to hire a content writing service.

Industry Expertise

Content writing services are usually proficient in their skill set. Their writing, as well as marketing teams, have experienced members on board with the technical know-how needed to produce SEO content for your particular industry niche.

Scalability

Most content writing services offer scalable resources that accommodate your needs as per your project specifics. For instance, if you need an urgent bulk order for 10 articles they will be able to meet your requirements just as easily as for a single order. Scalability even extends to services that go beyond the scope of content alone, and can involve website designing and development, SEO services, etc.

White Glove Service

With content writing services, your business quite literally is their business; as you grow, so do they. The fact that they are so vested in your growth ensures that they won’t be lackluster about their work quality.

Content Marketing

Most content writing services offer content marketing services as well, which offer holistic solutions to meet your content requirements. With a complete content marketing strategy that includes content creation, as well as distribution and promotion on all major platforms they aim to drive targeted traffic to your site consistently. All the more reason to hire a content writing service.

Edited, Proof Read Content

The best content writing services try to ensure that clients receive ready to publish work. Although client feedback is always welcome, separate editing and proofreading teams are responsible for formatting, fact-checking, and plagiarism checking all the content before it is delivered.

Wide Array of Content

When you hire professional content writing services, you get access to writers that specialize in different forms of content. You’ll have content solutions to suit every requirement. If you need to add more than articles or blogs to you content marketing mix, then they’re the best fit because they can offer you alternatives like, press releases or guest blogs. Want to hire content writer for website? They’ve got you covered!

SEO Friendly

Anyone with talent can write great content, but content writing services know how to produce content that is SEO friendly. This includes keyword research, meta details, and formatting, which is essential to get right if you want your content to rank on SERPs.

Disadvantages of Hiring a Content Writing Service

Your Project is One of Many

Even with the best content writing services, you are not their only priority. Your order is one amongst many others and your project might not get the undivided attention that you would like from your writer or the support staff. It is quite possible that your writer will be handling multiple projects at one time.

Fixed Rates

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Content writing services usually offer standardized rates for the different content services that they offer. These rates are set on a per order basis and are often non-negotiable. This doesn’t allow clients to vie for reduced prices or to get a custom quote to their liking.

Customer centric agencies, like ours, offer clients the opportunity to get customized quotes based on their project’s requirements. Pricing may vary depending on project complexity, deadline, and writer’s expertise.

Limited Access to Your Writer

Not only do you have limited control over the writer assigned to your project unless you specifically ask for a writer that’s worked on our projects before, but you also have limited access to your content writer.

Most content writing services, will usually have some form of customer support as an intermediary in conveying your feedback and revisions to the writing team. This limited interaction makes it harder to develop a rapport.

Tiered Prices

Most content writing services offer tiered pricing, with five star content quality usually offered at the highest price point. Several prized writers are reserved for high-paying clients only, while there are some writers-in-training as well. To hire their best content writers, you might have to pay more.

Although this pricing system is designed to offer affordable content solutions to everyone, some clients might argue that quality should not be a varying feature across price levels.

Freelancers

A freelance content writer working from home

There were 57 million listed freelancers in the US in 2017, offering a wide variety of services. This goes to show that they must be doing something right… right?

Advantages of Hiring Freelancers

You Choose The Writer

You get to decide and hire the writer best suited to your project’s style and niche. Your direct involvement in the selection process helps develop a rapport with your writer that allows them to better understand what you require from them for your project.

Somewhat Cost-Effective

Freelancers usually charge lower rates than content writing agencies. However, some freelancers can go over the top and at times the lower cost means lower quality – so it’s a bit of a gamble.

Undivided Attention

Unlike content writing services, freelancers usually take on a limited number of projects at one time. This means that a freelancer is more likely to give your project the undivided time and attention that you require and allows you more control in terms of having your feedback implemented in the way you want.

Disadvantages of Hiring Freelancers

Erratic Communication

Ghosting and delayed, or inconsistent communication are common complaints when dealing directly with freelancers since they are managing every aspect of the order from support to operations on their own.

Unreliable Delivery Dates

The absence of SOPs or a set of checks and balances means that delivering on deadlines is more of a loose promise than a guarantee. This usually leaves clients with no binding money back option; neither the alternative to have the writer changed last minute, except to just wait on the freelancer to deliver their work.

Say you hire someone to write website content that you want to make live on a certain day. You’ve marketed and advertised the fact, and your customers are waiting for it. If the freelancer disappears, you’ll be left picking up the pieces.

Painful Selection Process

With so many options available, choosing a reliable and experienced writer is a time-consuming process. A lot of these freelancers may have great profiles and will send you a promising proposal, but everything that shimmers isn’t gold. Additionally, as a new user on Upwork or Fiver, you’re not likely to attract top talent to the jobs you advertise because the best freelancers only want to work for high paying clients that have a history of placing large orders on the platform.

Low Commitment

Freelancers have a limited number of resources and that is why they will employ their best efforts into the project that pay the most. In this way, if a more high paying order comes in with an urgent deadline, your project and its importance might get sidetracked because of its low monetary value.

No Professional Editing or Proofreading

You will have to edit or proofread the work on your own as the freelancer will write the content, but they won’t pay an editor to go through the work. This is important to consider because you may not have the time or skill required to edit their work.

Although, most freelancers will run their work through some editing or plagiarism checking software before sending it to the client for delivery, this does not beat the effort that a professional editor puts in.

Writing Your Content

It is better to hire a content writing service than writing your content

Writing your content gives you unprecedented control over what you convey to your audience. This is not to imply that content writing agencies and freelancers don’t carry the message, just that they are only limited to the data you provide and their research. You, on the other hand, will have much more in-depth knowledge of the subject matter thus eliminating the need for any revisions.

However, you should also be well-versed with the intricacies of SEO optimized content to rank well.

Advantages of Writing Your Content

You don’t have to pay money for it!

You don’t have to pay money to write your content. But bear in mind that it does take up the utilization of other resources such as your time and skills. Even though it might be considered unused potential or a readily available resource, writing you own content is certainly not free.

Working on tasks that will help grow your business

Control over Tone & Style

As the writer of your content, you best know who the target audience is and how to engage them. You already have a content style and tone in mind, and have an exact idea of what you want your final piece of work to look like.

Instead of explaining your vision or requirements to a writer, you can put better put into words how and what you are trying to convey. This is especially applicable for niche products that hired writers would find hard to understand or gather information about.

Disadvantages of Writing Your Content

Opportunity Cost

Whether you have a writing background or not, content writing takes a lot of time and effort. This effort can be better utilized running your business and working on other aspects of its marketing rather than catering to one facet of it.

The opportunity cost of writing your own content is far greater than having a professional writer do it for you as there are more chances of your business suffering from neglect and lost time.

Limited Content Expertise

Although knowing the niche is essential, but limited expertise relating to the different forms of content can make the most informative of pieces boring after a while.

Lack of a Cohesive SEO Strategy

Even if you have several great ideas for new content and have some SEO knowledge, none of it will amount to much if you lack a cohesive SEO content strategy.

For an effective SEO strategy you have to do a competitor research, followed by a keyword research as well as, a search for reliable high value content publishing platforms. All of this, apart from the content creation itself, requires a lot of effort which is hard to maintain if you are trying to manage your business.

Consistency Is Required

For content marketing to be effective, it needs to be consistent. From the content creation to the publishing, everything needs to follow a consistent schedule to reap results on the search engine pages.

Final Verdict

The content writing services vs. freelancers vs. writing yourself decision is an easy one if you’re clear on what kind of results you want.

As is evident through our detailed analysis above, hiring professional content writing service or agency is the best option for fast, effective, and original SEO content. A reliable content writing service not only produces content, but also publishes it for you on your website and distributes it on other reliable platforms.

Ready to Get Started?

Get in touch today and one of our talented account managers will create a content writing strategy for you that delivers the results you crave!

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5 Questions You Should Ask Before You Hire a Content Writing Service

You should review all the details before hiring a content writing service

How much time will it take for my website to rank on Google?

Consistency is important when it comes to seeing results for SEO content marketing. However, it can take anywhere from a few weeks to up to six months to see a positive improvement in your ranking on the search engine pages.

Building an organic presence online requires time and effort. Competitive high ranking keywords might take more time to rank, but the results are certainly attainable. Hiring a content writing service that is well aware of SEO content marketing will help you achieve your desired results quicker.

Their multi-pronged approach to content development will not only focus on content creation, but also publishing and promotion on high ranking platforms to drive targeted traffic to your website.

What is your estimated turnaround time?

Delivery or turnaround time depends on your order. A single article or blog is completed and delivered within 2 business days. However, bulk orders of ten or more articles can take longer. If you are pressed for time, you can always opt for an urgent order which cuts your delivery time by half.

If you have a custom order with a specific deadline, it would be a good idea to contact the account manager of the content writing service you are considering since most agencies would be happy to accommodate their urgent requests.

What is your approval policy?

We believe that client approval on every step of the content creation process is of utmost importance, since the client knows and understands their business best.

We ask the client for their approval on everything: from approving the working titles for the articles and blogs, to approving revised pieces, and even before publishing them on any digital platform.

Our approval policy even extends to the closing of the project. We ask for approval after the final set of deliverables has been mailed to the client. We do not mark any project as closed without the client’s explicit approval.

Even up to ten business days after the project’s completion, if the client at any point feels unsatisfied with the work they’ve received, then we are more than willing to revise it for them until they are satisfied with the final result.

What is your revision policy?

Most agencies offer a limited number of revisions. The same stands true for freelancers as well. Remember, content can be very subjective. While one person might find a piece very well written, it might not resonate with another. Revisions allow you to tailor the content according to your liking.

Look for agencies that offer an unlimited revision policy. This reflects on whether they are genuinely customer-centric in their approach and how much importance they give to quality over quantity.

Do you have a separate editing team?

If you’re paying someone for ready to publish content, then you don’t want to waste time editing and proofreading.

A content writer usually has a lot going on in their mind when working on a piece, such as making sure the tone remains constant, conducting sufficient research, and, most importantly, making sure the content is SEO optimized. So, it’s fair to assume that they might miss out on the “r” in “her” or omit a word here or there.

These mistakes can break the flow for the reader, throwing them off your article or blog for a second. They’ll have to concentrate on getting back into it. This is what a good proofreader or editor exactly helps eliminate.

Not only this, but editors also ensure that all your content orders are 100% plagiarism free and fact-checked. This is very important considering plagiarized content is quickly docked down by search engines and can have a negative impact on your ranking.

10 Reasons Why You Should Hire a Content Writing Service Right Now

Hire a content writing service right now to improve your business marketing strategy

Whether you already have a well-laid out content strategy or are simply looking to make the most of the reduced competition at this time, a content writing service can help you maximize your ROIs. Here are a few ways in which hiring a content writing service today can be beneficial for your business:

This is what you’re looking for, and this is precisely what a content marketing agency can help you achieve. A consistent content marketing strategy will give you the boost you need to rank higher on the SERPs. Fresh and relevant SEO optimized content is the way to go in creating an organic online presence that lasts a long time.

You might be able to write your content or have a freelancer do it for you but creating an SEO friendly content strategy that involves content creation and publishing on reliable platforms, is what will get you the rankings and that’s something a content writing service can provide you with.

2. Consistent & Original Content

Hire professional content writing services to ensure your get 100% original content every time before your deadline. You or a freelancer might run out of ideas or get tired. Still, a content writing agency with its team of writers understands that posting content regularly is imperative in monitoring and crushing those search engine results.

A lot of content writing services have monthly content packages that you can subscribe to. These packages offer a month’s worth of content, which you receive topic by topic weekly, so you are always on top of your publishing schedule.

3. Content Publishing

Still not convinced why you should hire a content writing service? Top tier, professional content writing services will not only write your content but also offer to publish it on relevant digital platforms. This saves you the hassle of marketing and distributing your content yourself, and again ensures consistency in posting.

Most content writing services include this as part of their content marketing package, and will also provide you with weekly updates on how well your content is doing on the web.

4. Scalable Services

Content marketing isn’t a one-time affair but is a long-term commitment. The benefit of a reliable content writing service is that it can scale up and down with your business without asking too many questions.

Need ten articles per week? Or want to have a short break because of budgetary issues? It’s all as easy as placing a phone call.

5. Diverse Writers for a More Diverse Content Strategy

With a content writing company, your work won’t be limited to a specific content writer or tone. Whenever you need a change in tone, information, or a general shift in subjects, you ask them, and they’ll change the writer for you.

No matter how diverse your requirements, if they have a big enough team they’re sure to have a writer for you. Want to hire someone to write website content? Want to hire a blog writer too? Why not get them at the same place?

6. Low Opportunity Cost

Compare how much you’ll have to pay for an article to how much time you’ll lose when you write the content yourself.

Business owners usually have a lot to do and content writing services understand that. While they write your content, you can focus on your business.

Even time spent running after freelancers makes them a hard sell, which is why a firm will always win the content writing services vs. freelancers debate.

7. SEO Friendly

What’s the use of content without proper SEO? Where you might have to research SEO practices, content writing companies have dedicated teams to ensure that the content follows best SEO practices.

This industry expertise is what makes them a much more cost-effective and reliable option.

8. Capitalize On Your Niche

No matter how small your niche is, article writing companies have a way of having someone in their circle who can write exceptional content for it. You simply have to place an order – the rest is their headache.

9. Quality Control

Unlike with freelancers, where you have to be vigilant about the quality you receive, in terms of its editing, proofing, formatting, or tone and style, content writing services do all the tedious work for you.

There are designated teams for everything, be it for the SEO elements of the content or the editing, strict policies govern all aspects of the order process to deliver you a finished product that does not need any work from your end.

10. Digital Marketing Expertise

Content writing agencies are businesses, after all, and are invested in providing you with an immersive experience to better build brand loyalty. Their SEO marketing teams are more than helpful in offering detailed insight into what could work well for your online business.

Where you once thought that articles and blogs were the only forms of content that worked well for your website, customized content campaigns could better collaborate in your favor than generic orders. Their marketing expertise in determining what your website or online business needs to get to the top is what sets them apart from individual experiences with freelancers.

Content Writing Service is The Best Solution if You’re a Growing Business

There are merits to writing your own content and the same can be said about hiring a freelancer. The former is timing consuming to say the least and the latter is great if you’re not quality conscious or strapped for cash.

If you’ve got a growing business then you know that it takes capital and time to grow that business. Sooner or later you’re going to have to spend money on marketing. By hiring the right content writing agency, you can keep costs low and get the most bang for your buck.

Get in touch today if you’re interested in getting started… we’d love to schedule a time to meet and discuss your custom requirement!

Categories
Content Writing

4 Reasons Why You Should Hire a Content Writing Service during the Coronavirus Pandemic

Signage indicating that businesses remain temporarily closed due to the Coronavirus Pandemic 2020 has been a real let down. Ever since Covid-19 was declared a global pandemic by the WHO, thousands of people have been infected in almost every country around the world. With hospitals filled to capacity, governments have imposed lockdowns to further curtail the spread, which has led to fears of an impending economic recession. Naturally, for a lot of people this feels like the end.

But it isn’t.

It is never the end. Collectively, we have been through some terrible times in the past, yet we’ve survived. We come out strong at the end of every catastrophe; we were able to control the SARS outbreak of 2003 and we triumphed over what was then considered the worst economic crisis ever.

Admittedly, this pandemic is perhaps testing our capabilities at a whole new level. However, as the wartime leader, Winston Churchill, stated during the Second World War:

“Victory at all costs, victory in spite of all terror, victory however long and hard the road may be; for without victory there is no survival.”

It is only necessary that we trudge on, with the belief that we WILL make it despite the odds. The outbreak and its consequent quarantine have changed the world as we know it. As marketers and entrepreneurs, we are prepared for sudden changes; this should spur us to find alternatives to the status quo. If we choose to see them, there are several valuable lessons pertaining to marketing and business that we can learn from this catastrophe.

The foremost would be that the internet is no longer a utility; it is a necessity.

Consider this, with over a 500% increase in cancellations for in-person conferences and events globally, big companies have sought another way to engage: through online events and webinars! For the over 10.6% decline that companies face in traditional advertising revenue, budget reallocation has led to an increase in digital advertising instead.

If you happen to be sitting on some savings now would be the time to invest them wisely in the digital marketing of your business to reap long term benefits. A safe, yet sound investment would be to hire a content marketing service, which would not only benefit your existing business, but could also open other business avenues for you.

Here are 4 solid reasons why you should hire a content writing service right now.

1. A Content Writing Service Can Help You Dominate Search Engine Results

Normally, it’s extremely difficult to rank on high traffic keywords. The economic downturn will have lot of businesses choosing to conserve resources and limit marketing. This means less competition for you! Take full advantage of the situation – double down and focus on keywords.

Pro reason for hiring content writing service

If you’re able to cement a solid organic presence through a sustained SEO content marketing strategy, your business will be hard to move from the top spots of search engine pages when the market bounces back.

iPhone screen displaying webpage dedicated to Coronavirus content

2. Make It Easy for Customers To Get Updates About Your Business

If your business or service is directly tied to changes resulting from the Coronavirus pandemic, then it would be a good idea to have a dedicated online content hub relating to this. This would be of great help to prospective customers, or community members visiting your site for updates.

For example, since it is tax season, and taxation laws are sensitive to change during this time, having a dedicated content hub for updates and alerts would really add value to a tax consultation website. A telehealth site, or online grocery service, even logistics companies are all examples that would benefit from this idea.

Instruct the professional content writing service you hire to keep customers and prospects updated about where you stand.

  • Is your business operating as it normally does or have you locked down temporarily?
  • Are you operating your business during limited hours during this situation?
  • Can customers purchase your products and services? Is there a wait time?
  • Do you deliver your products and services?
  • Are you using technology (Skype / Zoom / Slack) that you weren’t before to offer services?
  • Is your business taking safety measures such as social distancing, wiping products with disinfectants, or something else of the sort?

Your customers and prospects probably have a ton of questions. Make sure you’re providing them the information that they need.

It’s not difficult to configure a delivery or pickup option on your website. We can connect this information to your CRM. Fill out this form to learn more!

3. People Want New Content, Now More Than Ever!

Being in quarantine full time has people spending an increasing amount of time pouring over the internet. Apart from the obvious, this frenzy is fueled by attempts to search for something to do, or to find answers to questions relating to activities that must now be done at home. Think, ‘how-to cut your own hair’ or ‘how-to wash your bed sheets at home’.

Woman reading articles written by content writing service

Apart from Googling housekeeping and other how-to’s, people are showing renewed interest in creative hobby arts, offbeat topics like conspiracy theories, DIY crafts, and more.

This demand needs to be met with fresh, interesting, and unique content. You can thrive off this growing market by making the most of trending topics.

Pro tip for hiring content writing service: Start your side business today

In fact, if your business happens to cater to such creative niche pursuits, then now is the time to market it fully. Even starting a side-business in such an area would can be extremely beneficial. Research what’s trending online and then hire content writers that can help you create content. A good content writing service can help you put together a content strategy that evolves as reader behavior changes, also they’ll publish the content for you.

4. Plan Marketing Campaigns And Save Them As Drafts For The Future

A 2015 marketing study noted that brands that sustain their advertising efforts during a recession or economic downturn profit more after it.

Maybe you shouldn’t and can’t advertise during this time. That shouldn’t prevent you from planning for the future. Use social distancing productively. Knock off items from your content marketing calendar in advance. By doing so you would have a competitive edge when things pick up. You’ll be able to focus on operations and not worry about marketing collateral, whereas your competitors would have a hard time keeping up with the boost you’d get from the new marketing material you’re distributing. All you’ll have to do is publish and advertise the material you had prepared during this time.

Pro Tip for hiring content writers

Parting Words

Although talking about marketing right now might not be priority number one, it is important to remember that in times like these, economies are built piece by piece. Moving forward with business is important as long as one doesn’t unethically exploit the situation, or manipulate the affected.

Stay home, and stay safe.

Categories
Blog Writing

4 Questions to Ask Before You Hire a Blog Writer

ask questions before you hire a blog writerAsk yourself what you’re looking for before you decide which blog writer you’re going to hire. Are you looking to bootstrap the process and just want someone to write great content? Do you have time to find high quality images and the technical SEO know how to attract leads from the content you get?

Or is convenience important to you?

Make sure you clearly list your expectations and make projections for the future.

You also want to ensure you set a budget before you get started. It doesn’t have to be a whole lot to start with. In fact, most small to mid-sized businesses can get great SEO results from a blog writing service for less than $500 per month. Nevertheless, it’s important that you think of a budget before you go blog shopping.

Keep these points in mind before you shortlist your candidates. Then, make sure you ask the following questions.

1. What keywords will you target?

9 out of 10 bloggers for hire will tell you that they’ll send you search engine optimized content. That sounds great, but what keywords will the content be optimized for?

As a business owner or marketing manager, it’s your responsibility to know how to differentiate between great keywords, good keywords, and terrible keywords.

I understand that many will argue that you need blog content that’s written for the reader, not for Google and so keywords shouldn’t be a priority. The blog content that you have created for your website doesn’t have to be written for SEO, however, its best practice to include at least one great primary keyword in the title and first 50 words.

Here are a few examples of different types of keywords:

Terrible keywords

  • Shoes
  • Messenger bags
  • Tennis balls

Why are these keywords terrible?

These keywords don’t focus on user intent. You can spend thousands of dollars more than you should have to get your website in the top three search results for any of these keywords, but if the visitors aren’t interested in buying then you would’ve spent all that money for nothing.

Good keywords

  • Men’s shoes
  • Leather messenger bags
  • Buy tennis balls

These keywords are better because they reduce a large percentage of unnecessary traffic.

Pro tip for hiring a blog writer: Lot’s of poor quality traffic is terrible for your website

Look at it this way, someone types a search query on Google. That’s great for Google, they love having tons of visitors. The reason why Google has so many return users is because they’re able to assess what the user is looking for and recommend pages that have what the searcher wants. Let’s assume that the user searched tennis balls. Google recommends your page because you’ve recently published a great blog post about tennis balls. The visitor clicks on your link, takes a few seconds to review your page, doesn’t find what they want, and then closes the page without taking any action. The reason why the user didn’t find what they’re looking for is because the user wanted to learn about the history of tennis balls. Google doesn’t like it when users don’t find what they want in search results – in fact, it’ll peg your website as irrelevant for that keyword and your overall rankings will take a hit.

hire blog writing service that understands keywords

What Google tries to understand is whether or not your website is worth recommending. The way they do is by evaluating how people react to your website. A great blog writer delivers content that is easy to consume and encourages the reader to take action. This is of paramount important if you publish blog content website for a niche website.

Great keywords

  • most popular men’s shoes in 2020
  • leather messenger bags for under $200
  • buy Wilson tennis balls in bulk

Why are these keywords great?

These keywords are specific. Users that search these terms have clear intent and the traffic you’ll get by ranking on these keywords is more likely to convert to a lead or sale.

A common mistake that I see every day from people looking to get into SEO is that they focus on volume of traffic. What they should be really looking at is improvement in rankings (of great keywords) and conversions.

2. Can your blog writing service publish content directly to my blog?

This, at least for me, is a deal breaker.

The number one reason why you’re investing in your blog is probably lead generation. Another equally important reason though is convenience.

Truth be told, you could invest 3-4 hours to write a fairly good blog post. Depending on how tech savvy you are, it’ll take you another hour or two to source images, format the content for your WordPress, and publish the blog post.

When you hire a service, you’re going to get a certain number of blog posts delivered to your each week. Reviewing the posts is fairly easy, but you may have to spend at least 30 uninterrupted minutes per blog post to source images and publish the content.

These 30 minutes really add up – especially if your business owner that has very lean operations. You may have time to publish the posts one week, but may not be able to find time the following week. Eventually, you’ll have a surplus of unpublished blog posts sitting in your mailbox.

Overtime, you’ll get lower ROI because you’re not publishing content as regularly as you should.

Pro tip for hiring a blog writer: Find a service that publishes content on your WordPress

Hire a blog writing service that publishes content for you.

3. Would you eventually be able to manage my blog?

Hiring a blog writer or blog writing service isn’t that much different than hiring a fulltime employee. Initially, you’ll want time to assess them and even train them to your specific requirements. I understand that you’d probably just want ready to publish blog posts from the get-go. When you hire a great blog writing service like ours, you’re likely to get great blog content from day one – but what you got to realize is that writing is subjective.

Ask 5 people who their favorite author is and you’re likely to get 5 different answers.

Chances are all 5 authors are great writers.

Why are all 5 answers different?

Writing is extremely subjective. I might read something and think its poor quality work, whereas you might think that it’s excellent.

When you first hire a blogger, you have the opportunity to dictate terms. More often than not, you’ll have to tell the writer what you want during your first couple of projects. Instructions like writing style, image preferences, and layout guidelines – the more instructions you provide, the better the results.

Once you’ve got writing style down, what you’d eventually want to do is let the writer research keywords and titles. It’s recommended that you initially keep a close eye and give feedback judiciously. If you’re happy with the results, you would want to put your blog on autopilot.

You’re not hiring a blogger – you’re hiring an inbound marketing manager that will plan your monthly blog strategy, research keywords, write the blog posts, source images, publish the content, and promote them on your social media.

Find out if the blog writing service you’re looking at offers all of these services and consider what all of the cost.

Pro tip for hiring a blog writer: Pay for writing first, scale up if you’re happy with results

You don’t have to pay for all these add-on services from the get-go. Ultimately you want your blog writer to handle all the work that pertains to your blog while you focus on other areas of your business.

4. Will your blog writer complete revisions I ask for a month later?

Make sure you understand the revision policy the blog writing service follows. Ideally you want to hire a blog writer that’s extremely flexible with their policy.

Some quick questions you may want to ask include:

  • Will I have to pay for revisions?
  • How many revisions can I ask for per blog post?
  • When can I ask for revisions?
  • Will you revise something you wrote for me months ago?
  • Will that cost extra?
  • If I placed an order for 4 1,000 words blog post, would it possible for you to write 2 2,000 word long form blog posts instead?
  • Will you rewrite a blog post if I don’t like what you wrote even if I approved the title?

You may not get the answers that you want, but try to get all of these in black and white before you settle on a hiring a blog writing service for the long haul.

ask questions before you hire a blog writing service

During the first few months, you’ll have the enthusiasm and energy to go through the blog posts as they’re publish. However, eventually you won’t review them as regularly as you should. In this case, you still want the option to ask for a revision for something that slipped through the cracks.

A blog writing service that you should consider…

For over a decade, Content Development Pros has helped business owners and marketing managers build their online presence through our top rated blog writing service. We have a customer first approach and our policies are all extremely flexible.

If you’re looking for a blog writing service that publishes content on your WordPress for no additional charge then look no further! We’ve got you covered! Fill out this short form and one our blog consultants will get in touch with you shortly.

Does This Sound Like Too Much Work?

Hire our expert team and sit back and relax!

Contact us today to request a free proposal:



Categories
SEO

Get More Traffic from Local Visitors

Get More Traffic from Local VisitorsIf you’re like most business owners, having a website that ranks on the first page of Google is probably on your wish-list. The reason for that is pretty simple. In today’s digital age, a website that ranks well on Google is seen as a website that will attract more customers.And more customers translate to more profits.

Table of Contents

But there’s a catch.

While high traffic is certainly something that you should aim for, you should always prioritize the quality of the traffic more than its quantity. Think of it this way: if you’re a plumber who offers services just in Queens, New York it doesn’t make much sense if you’re getting hits from users based in Illinois – they’ll never be your customers!

And that’s why you need to know how to get local traffic to your website.

Once you start getting high quality local traffic that’s relevant to your business, your sales figures will start skyrocketing and you’ll be able to increase your bottom-line.

Ready to see profits like never before? In this post, we’ve covered everything you need to know about getting high quality local traffic.

Understand What Your Audience Searches for and How

Before we get into how you can increase website traffic from local visitors, you need to understand the different ways in which users can go about searching for a product or service they need.

There are two major ways in which people search on Google: Direct Search and Discovery Search.

Direct Search

This is the term used for when a user searches for a business, service, or product using its name. For instance, if you type Content Development Pros in your search bar, this will be a direct search.

Discovery Search

If a user’s search query isn’t as specific and your listing pops up, it’s said that the user found you through Discovery Search.

Building up on the same example that we quoted earlier, if your search term is plumbers in Queens, New York and your business appears in the results, you can say you’re doing well on Discovery Search.

Here’s a more detailed example of how that works:

How customers search for your business

By creating content using the right keywords (more on that later), we were able to make our client’s website appear a total of 17,988 times from October 2019 to December 2019 when users were searching for a category, product, or service that they offered.

What Type of Search Queries Are Popular?

Users are now relying more on specific, long-term search terms than ever before. What this means is that if someone’s looking for a hair stylist in a particular city, they won’t just write “hair stylist” in the search bar. Instead, they’ll type something that’s a lot more specific like “hair stylist near me.”

What Type of Search Queries Are Popular?

The massive difference in search volume shows why it’s better if you try ranking on long-tail keywords that are specific.

But how do you decide which keywords you should use?

There are a few ways in which you can find the right keywords for your business. For starters, you could use a keyword searching tool like Google Keyword Planner, SEMrush, or Ubersuggest to find keywords. The way these tools work is that you’re asked to put in a search term or phrase. The tool then gives you a list of suggestions that are similar to – or contain – the term you entered. You can then narrow down your search results on the basis of the volume, keyword density, and competitive score among multiple other metrics.

If you don’t want to spend a fortune on advertising, you can simply start putting these keywords in the content on your website including your landing pages and blog posts. This way, you’ll be able to rank higher on Google search without breaking the bank.

Another great approach is checking what suggestions Google is giving you for a certain search term. So, for instance, if you’re looking for hair extensions, the auto-fill suggestions might look something like this:

Auto-fill Suggestions

These suggestions are a great starting point if you’re looking to increase website traffic fast. If you want to narrow down your search results, you should start adding in locations to ensure that you only get high quality views from people who are actually interested in the product or service that you’re offering in a specific location.

We did just that for one of our clients and now they’re killing it on the results page!

Specific Location Result Page

Now, there are two ways to go about finding businesses on both Discovery Search and Direct Search. Your customers could either search fora business on Google Maps or on Google Search. That said, if you want to appear at the top of the results page on Maps or Search, you’ll have to create and optimize both your website and your Google my Business account.

What’s Google My Business and What Can I Use it For?

What’s the first thing you do when you hear about a new company? You Google it!

But how do you know whether the information available on Google for your website is accurate?

That’s where Google My Business comes into the picture!

Google My Business is one of Google’s many, many tools designed to help business owners increase their visibility and help users find the information they’re looking for.

With an optimized and verified Google My Business account, you can let your customers know where you’re located, your operational hours, your contact details, and a brief description of what you do– basically all the basic information that your customers could possibly need. In fact, customers can also leave reviews on your Google My Business account for other users to see.

ContentDevelopmetnPros Google Business Page

At times, Google pulls up the information from your Google My Business account and adds it to the Knowledge Graph Card that appears on the right side of the search results. This makes it even easier for customers to find your business online to get in touch with you.

And that’s not the only benefit of having a Google My Business account.

Once you have a verified account, you can start uploading pictures and creating posts to interact with your audiences on a more personal level. The best part about posting through your Google My Business account is that your posts remain live on Google Search for as long as two weeks! This means that if someone’s searching for your business, there’s a high chance that they’ll end up seeing one of your recent posts on Google itself, hence increasing your visibility.

How Can I Set Up a Google My Business Account?

Like all other Google tools, setting up a Google My Business account is also very easy.

The first thing you have to do is go to www.google.com/business and click on Manage now

How Can I Set Up a Google My Business Account?

Next, you will be asked to enter the name of your business.

Once you’ve filled out this information, you will be asked where your business is located. The best part about Google My Business is that you can even set up an account for your virtual business.

All you have to do is check the following boxes under the address form:

Deliver Goods and Services

If you have a business that only operates in a certain area, you will be asked to specify these areas in order to increase the chances of your business popping up on Google Search. This is extremely important if you’re trying to increase traffic from local visitors.

After you’ve specified your area of service (if applicable), you’ll be asked to choose what category your business fits in from a comprehensive list. This is the part you need to be a little careful. When choosing a category for your business, it’s important to be as specific as possible to ensure that your business appears only when customers are looking for a particular kind of product or service.

For instance, if you own a hair salon and also provide some additional services here and there, you should choose “Salon” as your primary category instead of hair salon. Also, remember to add all additional services as additional categories.

Also, if you feel like there are multiple businesses on your primary location (such as a grocery store with a pharmacy), you should make separate pages for each of these businesses to increase their chances of being viewed by users.

This is also epxlicitly specified in the guidelines for setting up a Google My Business account. You are required to follow the “This business IS a …” format rather than the “this business HAS a …” format.

Once you’ve specified the category of your business, you’ll have to add in your contact details including the phone number, URL, and address. At this point, you can also select which information you want users to see and what you’d like to hide.

Finish and verify this business

After you’ve entered all of your information, all you need to do is verify your account and you’re good to go!

The Importance of Google My Business

According to Google, 76% of people who search for something nearby on their smartphone visit a related business within a day, and 28% of those searches result in a purchase.

If you ask us, those numbers are pretty great!

As a business owner operating in the competitive environment of today, you’ll probably want to increase traction and visibility in every way possible—and with over 55% of people searching for a product online before buying it, there’s no better way to increase visibility than optimizing your business for Google.

Google has become the go-to for everything from looking up a new business to reading customer reviews. That’s exactly why you should optimize your Google My Business account to ensure that accurate, credible, and updated information about your business reaches users whenever they’re searching for something relevant to your business online.

What’s more, data from the Local Search Association shows that only 44% of local businesses have claimed their Google My Business listing. This means that there’s a higher chance of your website or business showing up at the top of the results page if you verify and optimize your Google My Business listing.

What Can I Do With My Google My Business Account?

As mentioned earlier, there’s a lot that you can do with a Google My Business account. This includes sharing pictures and videos and creating posts.

And why would you want to spend time on that?

Well, according to Google, businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.

And it gets even better than that.

When you have an optimized Google My Business account, you can even see how many views your photos are getting and see how you’re doing compared to other businesses in the industry.

What Can I Do With My Google My Business Account?

If something as simple as adding images can do so much, imagine the results if you start engaging with your audience directly on Google!

Types of Images You Can Add to Your Google My Business Account

It is estimated that about 91% of buyers prefer visual content. Needless to say, the more images you have on your Google My Business account, the better.

But what type of images should you put up?

The options are practically endless!

While it makes a lot of sense for you to highlight your products or services on your Google My Business account, there are a lot of other types ofpictures that you can – and should – post.

For starters, your Google My Business should always feature your logo to ensure brand consistency across all online channels. After all, there can be a lot of businesses with the same name in a city or town. In such cases, your logo can ensure that people don’t mistake another business for yours.

Similarly, if you own a store with a physical presence, you can put up pictures of the interior and exterior to attract more customers. You could also put up pictures that highlight the amenities that you offer and even happy team photos to increase the number of views on your pictures.

Remember, lighthearted pictures of your employees will not only leave a great impression on prospects, it’ll also help you attract more talented employees.

The Case for Visual Content: What Photos Can Do for Your Business

By now, you’re probably convinced that adding photos is important for your Google My Business account. But what does it really do for your business?

Remember when we said adding photos and videos increases the number of actions users take on your account? Here’s what we meant:

What Photos Can Do for Your Business

The more our client’s Google My Business photos were viewed, the more the business’s website was visited and the more calls they received. This goes to show that adding photos and visual content to your Google My Business account is one of the best ways to get high-quality local traffic.

Additionally, adding photos to your Google My Business account also increases the chances of your business getting viewed on Google Maps.

And that brings us to our next point…

Optimizing Your Google My Business Account for “Near Me” Searches

Ever relied on Google for a restaurant, café, or hair salon close to you? You’re not the only one.

In fact, 77% of the participants in a recent survey confessed that they use Google Maps to find information on “near me” businesses.

Google My Business Account for “Near Me” Searches

Now, while you need to have your address, areas of operation, and hours on your Google My Business account, that isn’t quite enough. In order to rank higher on both Search and Maps, you need to ensure that you also have customer reviews on your profile.

This is important for two reasons:

  1. Users read through reviews to see decide whether or not they’d like to try out a product or service based on other user’s experiences
  2. Reviews can help improve your Google ranking

The way Google works is pretty interesting. Being the best search engine in the world, Google wants to ensure that users only see quality results. This is why, among countless other metrics, Google takes the relevance, distance, and prominence of your website into consideration before ultimately deciding how high up in the results it should rank.

Where customers view your business on Google

By maintaining a stellar online reputation complete with great visuals, regular reviews, and engaging content, you can increase your chances of making it to the top of the search results – “near me” and otherwise.

So, Is Google My Business My Only Hope to Increase Local Traffic?

It’s important, sure, but it’s not the only thing that counts.

Create Local Pages

Ever seen a business that has different pages for every city it operates in? That’s one of the best ways you can increase local traffic to your website and generate leads that convert.

Local Pages

Each one of these pages should have a description of your services, your operational hours, basic details on your pricing, reviews, testimonials, and contact details. This ensures that if a user lands on your local page, they’ll have all the information they need to convert successfully.

If you have a physical presence in multiple locations, you should also embed your Google Maps listing on each one of your local pages or websites to ensure that prospects can reach you easily.

Need help in creating local website pages for your business? Contact us today to request a free web development proposal for your dream website, and drive more traffic to your site now.

Local Directories Are Your Best Friend

Local directories are websites that are specifically created to feature businesses that operate in a specific area. These websites usually have the name, logo, contact details, operational hours, reviews, and a handful of photos of small and medium businesses in a neighborhood, town, or city.

Getting featured on a local directory does a few things for your business. First off, it helps your prospects compare your business to others in the area very easily using all the information that’s available.

Secondly, a local directory provides customers with details about your service in a particular area. In case your listing is optimized with the right keywords, reviews, and images, chances are that a prospect might go for your business even if they were considering another one just a few moments ago.

Lastly, getting backlinks from local directories can show Google that you’re a pretty big deal in the space you operate in, hence improving your ranking.

Get Reviews as Often as Possible

Getting reviewed on third party websites that are specifically designed to feature top companies is a great way to increase traffic from local visitors.

Get Reviews as Often as Possible

Reviews – whether from individual customers or big businesses – can help users get an objective view of how satisfied people have been with your services and can be used to predict how likely one is to have a good experience working with your company.

The Final Word

As a business trying to make it big, your focus should not only be on getting a lot of traffic to your website. Instead, you should try and optimize all of your accounts, listings, and website to ensure that they are aligned with the needs and requirements of your customers to ensure that you get high-quality traffic with every relevant search online.

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Categories
Web Design

Wix vs. WordPress vs. Webnode vs. Site123: Who Wins The Title Of Best Free Website Builder 2020?

The Best Free Website Editor of 2020

If you’re an affiliate marketer or a small business owner, you no doubt have many ways to advertise the products and services you’re selling (or marketing). You probably have a blog, a YouTube channel, multiple social media platforms, etc. However, another great way to improve your brand reputation and market your products is through your website. If you don’t have a website (even if you’re doing well with your other platforms), you should think about making one right away!

Now, I can hear you yelling at your screen, ‘But website building is complicated! You need to be a computer genius, or at least have a lot of money burning a hole in your pocket.’ What if I told you that you don’t have to be Bill Gates – you don’t have to have that coding knowledge and vast sums of money to spend on a website? What if I told you that you can create a website for free?

Yes, that’s right; ‘for free’, using one of the many website builders out there. Gone are the days when you had to be dependent on a development team to create a basic website for you. If you are a complete noob to computers, coding, and website development than these free and easy website builders help you create a fully functioning website, and that too, for absolutely nothing.

Should I Build A Website For Free?

Before you get into creating a website using a free website editor, you need to consider your circumstances first. What do we mean by that? Let’s look at a few scenarios.

You should create a website using a free website builder/free website editor if:

  • You’re just getting into affiliate marketing and want a good-looking, but simple website to market your affiliate partner’s products
  • You’re a small business owner and you’re trying to build your brand’s reputation

You shouldn’t create a website using a free website builder/ freer website editor if:

  • You’re a well-established business with thousands of customers a month
  • You’re an established affiliate marketer and make a lot of money from platforms like YouTube, Facebook etc.
  • You want access to comprehensive eCommerce features

If you happen to lie in the latter category then you need to hire an experienced and trustworthy web design and development service to help you build and maintain a stunning website that reflects your status in the niche you operate in. Don’t hesitate to reach out to our team to request a free proposal!

Now we have that out of the way, let’s find out what is the best free website builder in the market, today.

Wix

Hero of the Wix homepage

Boasting a 110 million strong user base, Wix is oft- considered THE free and easy website builder, for the uninitiated in website design and development. Wix offers two plans – the free plan and the paid plan. The paid plan gives you complete access to every tool that Wix has to offer. However, the free plan is nothing to scoff at, either. With a whole host of tools and templates, you can build a website without ever having to reach into your pockets. No wonder, it is touted as the best free website builder in the market to date. But let’s see how we found it to be:

What We Like:

  • Extremely easy to use with its intuitive smart assistant; the WIx ADI , which automatically connects to your social media and senses the design and layout that would appeal to your target audience
  • Hundreds of aesthetically pleasing and industry inclusive templates and themes that are extremely easy to use, and change
  • A brilliant and well stocked app market with easy to integrate plug-ins and extensions
  • Automatic site backup which you can easily restore any time

What We Don’t Like:

  • No Access to Google Analytics on the free plan
  • Increased load time depending on the complexity of your website
  • An ever-present ad placed on your website page unless  you move to the paid version

Our Overall Rating:

4.5/5

Should I Build My Website With WordPress?

Hero of the WordPress homepage

WordPress is the granddaddy of them all when it comes to website builders. With plenty of themes, plug-ins, as well as unlimited customization options, WordPress is the biggest site builder out there. It should be noted here that when we talk about WordPress, we’re talking about the website builder and not the variant that most bloggers use.

But when it comes to rivaling it out for the title of best free and easy website builder of 2020, does WordPress surpass Wix?  Like Wix, WordPress offers users a drag-and-drop editor that they can use to create stunning websites. It also gives them access to tons of professionally designed templates to give their websites the edge over the competition.

Plug-ins are another area where WordPress really gets to strut its stuff. These plug-ins allow you to add more functionality to your website. If there’s a certain feature that you want to add to your website, but can’t find a template that offers it, you can just get a plug-in for it. However, this isn’t always easy, as there are limited plug-ins, which means that you might not find one that gives you the level of functionality that you’re looking for.  So, is WordPress  best free website builder 2020?

What We Like:

  • Access to hundreds of professionally designed themes and templates
  • A powerful and easy-to-use drag-and-drop editor
  • Plug-ins that add more functionality and features to a website

What We Don’t Like:

  • While it gives users a powerful website editor to work with, WordPress requires a fair bit of technical knowledge
  • On its free plan, WordPress assigns domain names to you and honestly, they are not that attractive.
  • WordPress will randomly display ads on your website – you can’t control where these ads are placed
  • Most of the advanced features that WordPress has to offer are only available through its paid plans.

It is not the best when it comes to offering SEO features on the free plan.

Our Overall Rating:

4/5

Should I Build My Website With Webnode?

Hero of the Webnode homepage

Webnode markets itself as a great website builder for beginners. However, if you use the platform, you’ll realize fairly quickly that it is far from the free and easy website builder, it advertises itself to be. The drag-and-drop editor isn’t the easiest to use and seems a bit cluttered, which obviously means that changing parts of your website will be a challenge.

Along with this, the free version is sorely lacking in features. These features are more geared toward getting you familiar with the website builder rather than giving you the tools to create a fully functional website.

As is clearly obvious, Webnode did not make it intot the running for best free website builder 2020 ,but that being said, Webnode does have its gems. Such as, offering  users free hosting, and excellent technical support. It also allows users to edit the HTML code of their website for more intricate customization.

What We Like:

  • A good collection of templates and themes (all for free!)
  • Users can edit the HTML code of their website
  • Create websites in more than 20 languages
  • The mobile versions of websites are good-looking and responsive


What We Don’t Like:

  • The free version of Webnode sorely lacks a lot of features
  • The editor’s interface is quite cluttered, which makes it difficult to edit elements of the website
  • Limited ecommerce features
  • Very basic blog
  • No app store or app market for site widgets or extensions

Our Overall Rating:

3.5/5

Should I Build My Website With Site123?

Hero of the Site123 homepage

Site123 has plenty of features that make website-building easy and straightforward.The site123  builder has plenty of themes that you can work with to create a stunning website. You can make changes to the website through the layout panel on the left, and then view these changes in real-time.

Along with this, the website builder also gives you access to plug-ins to really enhance the functionality of your website. You also get basic analytics indicators as well as LiveChat support to improve your site’s responsiveness. Although, its ease of use helps Site123 gain popularity as a good website builder for novices,it still lacks in features that Wix very easily provides.

What We Like:

  • Incredibly flexible and easy to use
  • Plenty of themes and templates to choose from
  • Site123 offers domain registration and web hosting services
  • Access to a whole host of third-party services

What We Don’t Like:

  • Even though you have access to plenty of templates, they look somewhat similar, limiting your overall choices
  • Instead of the traditional “.com” extension, Site123 domain names end in “.me”
  • A small banner ad is visible at the bottom of the webpage

Our Overall Rating:

3.3/5

The Results Are In

Although the other free website builders mentioned in this blog post are good in their own right, if you are a novice to computers and web development with no cash to spare, then Wix should be your go-to website builder, and is our clear winner .With a plethora of templates and themes to choose from, an easy-to-use website editor, and the flexibility to create a classy-looking website that represents your business, Wix establishes itself as the king of the free website builders.
So, what are you waiting for? You want to design a stunning website, right? Then get onto Wix’s site and get started!

Notable Mentions

Google searches like, how to create a website for free? can I create a website for free ? what do I need to create a free website? are common for website building novices and small business owners. Catering to this niche of users, our ranking criteria focused more on website editors that are easy and free to use. However, there are several other website builders out there that surpass our expectations, but would be better suited for users that are more tech-savvy,and who have money to spare. Of these, notable mentions include:

  • GoDaddy
  • Weebly
  • Jimdo

Does This Sound Like Too Much Work?

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Categories
Content Marketing News

Content Development Pros Named a Global Leader in Clutch Report!

clutch

In the digital marketing world, it’s clear that content is king. Publishing thoughtful content on a regular basis can help establish your company as a thought leader in your field. Not to mention, it keeps your brand top of mind as customers go through your sales funnel.

At Content Development Pros, we understand how much time and effort goes into producing insightful content. That’s why we staff a reliable team of writers, designers, and SEO strategists to help businesses maximize the ROI on their content marketing spend.

And it looks like our efforts haven’t gone unnoticed! We’re pleased to announce that Content Development Pros has been recognized as a global leader on Clutch’s annual report! In particular, we’re listed as a leading content marketing agency under their advertising and marketing umbrella.

This exclusive award comes courtesy of Clutch, a business ratings and reviews platform that independently evaluates B2B service providers around the world. Tackling a diverse range of industries, Clutch assesses each company based on their market presence, industry experience, and ability to deliver.

One of the main criteria is a company’s client reviews. Clutch goes to great lengths to capture verified testimonials from our clients, producing a case study-like review of our projects.

So far, we’ve earned 17 reviews on Clutch with a near-perfect 4.9 out of 5 scores!

“We’re extremely excited about this award from Clutch. Content Development Pros continues to implement policies and processes that add value for clients. It’s rewarding to see that translate into positive feedback in the form of reviews and recognition from platforms like Clutch.”

– Dave Brown, Vice President, Content Development Pros

Our reviews have also made us eligible to be featured on Clutch’s sister sites. The Manifest highlights leading agencies on data-driven directories. And we’re working to be featured on Visual Objects, a creative portfolio platform listing companies with unique portfolios.

cdp review

Looking to outsource your web copy, article writing, product descriptions, or SEO? Don’t hesitate to reach out to our team to request a free proposal!